SweetSpot, a company specializing in pop-up stores, announced on July 22 that it has launched a customized pop-up store service for corporate spaces called 'Shop Atpisode'.
'Shop Atpisode' is a B2B-exclusive service that brings popular brands from areas like Seongsu-dong or department stores to workplaces such as large corporate headquarters, industrial complexes, and research institutes in the form of pop-up stores. Employees can directly experience and purchase trendy brand products at their workplace, resulting in high satisfaction among those at sites where the service has been introduced. It is also gaining attention as a part of employee welfare programs.
SweetSpot has enhanced convenience by integrating its corporate-exclusive feature, 'Popga Order', into its pop-up store information app 'Popga', allowing employees to pre-order products and pick them up at the pop-up store on site.
'Shop Atpisode' was first introduced in March 2025 at major domestic corporate sites, successfully attracting a variety of brands including Bonanza Coffee, Dessert Planet, Smith & Leather, as well as Lego, Nespresso, Callaway, and Geumokdang.
At the pop-up store sites, experiential events such as inviting sports stars and holding tasting and demonstration sessions have increased employee participation rates. In addition, brands are showing interest as they can confirm purchasing demand and sales performance in the unique setting of large corporate office districts.
SweetSpot plans to expand the service by introducing Shop Atpisode to other sites within the same companies in the second half of the year. Kim Jeongsoo, CEO of SweetSpot, said, "Shop Atpisode is more than just a pop-up store; it is a new welfare platform that creatively expands the touchpoints between brands and consumers. We will continue to collaborate with various companies to develop welfare content that revitalizes corporate culture and the working environment."
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