Brand builder Bplant announced on July 22 that it has secured an investment of approximately 7 billion KRW from Altos Ventures. This investment was solely led by Altos Ventures and is classified as a Series A round.
Bplant is a company that has grown based on its curation commerce platform 'Bronte.' Initially, it focused on selecting and selling carefully curated brand products from the market. More recently, the company has shifted its focus to launching its own brands based on consumer data, designing everything from promotional strategies to customer experience and everyday convenience before and after product use.
Bplant also develops its own brands. The wellness healthcare brand 'Seren' and the skincare brand 'Kurved' are its flagship examples. Both brands were designed to reflect customer needs, and Kurved's signature product, the Aqua Toner Pad, sold out 20,000 units immediately after launch. In addition, Kurved's repurchase rate on its own platform exceeds 80%. Since its launch in 2024, the brand achieved sales in the first quarter of this year that are three times higher than last year's total sales.
Seren, in particular, has rapidly expanded its distribution channels within just six months of its launch, including department store pop-ups, ranking first on KakaoTalk Shopping Live, and entering the 'KakaoTalk Gift' platform, thereby quickly raising brand awareness among general consumers. Most recently, Seren was recognized for its outstanding design excellence by being selected as a winner in the Communication category at the 2025 Asia Design Prize.
Founder and CEO Kim Soyoung has maintained a consistent philosophy as a close partner to customers throughout their shopping journey, drawing on her experience as a content creator (influencer), commerce operator, and brand planner. As a result, she has launched a total of four brands over eight years: starting with the offline bookstore 'Chaekbaljeonso' in 2017, followed by the e-commerce platform 'Bronte' in 2020, and 'Seren' and 'Kurved' in 2024. In particular, through operating the Bronte Shop, she gained experience in product planning, sourcing, development, shipping, and customer service for each category, thereby establishing a solid foundation for expanding into new brand manufacturing.
Kim stated, "Through this investment, our goal is to build a powerful brand that leverages the strong persona and cohesive core customer base of traditional influencer commerce, while developing a highly professional and organized team capable of expanding into both domestic and international markets."
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