Surpassing One Billion Views on Naver, First Debut in Local Commercial District
Main Characters Embark on a Busan Trip Concept... New Merchandise Unveiled
Shinsegae Centum City is introducing a popup store for the popular webtoon "Appearanceism" for the first time in the local commercial district.
"Appearanceism" is one of the leading works on Naver Webtoon, enjoying great popularity since its serialization began in 2014 and continuing for over ten years. It has surpassed one billion cumulative views, making it a mega-hit. It is also the first work by Park Taejun, a creator well known among webtoon fans both in Korea and abroad.
The popup store, themed around the webtoon characters traveling in Busan, will be held at the B1 event hall until July 31. Visitors can meet popular characters and purchase a variety of merchandise.
In the Animation Zone, visitors can watch webtoon videos, while in the Experience Zone, they can participate in game events. There is also a Photo Zone for taking pictures and a space where fans can write messages of support.
Notably, new merchandise products will be unveiled for the first time at this popup store.
Featured items include the Busan training set (priced from 119,000 to 129,000 won), the Cheonryang black training set (129,000 won), the Jinrangpa ring (45,000 won), and the Dress-up doll keyring (25,000 won).
In addition, a variety of products are available, such as fashion accessories including T-shirts and slippers featuring the characters, various accessories, photo goods, figures, and OST album kits.
For purchases over 100,000 won, customers will receive an accordion postcard as a gift. Those who follow the Instagram account and post a review can receive a fan featuring the characters. Prizes such as T-shirts, rugs, tumblers, and notebooks are also available through the Experience Zone games.
This event is expected to attract not only general customers but also webtoon fans. To enter the store, visitors must make a reservation via KakaoTalk or on-site. Each reservation allows entry for up to two people.
Sun Hyunwoo, head of fashion at Shinsegae Department Store, said, "Through this popular webtoon popup, we wanted to provide a unique experience to customers visiting Centum City. We will continue to strive to introduce a variety of plans that have not been easily accessible in the local commercial district."
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