"Guilt-Free Snacks"... Samyang Foods Rebrands 'Jack & Pulse' as 'Pulse Lab'

Introducing Convenient Bean-Based Snack Meals
Launch of "Hanip Ssok! Hummus" and "Hanip Ssok! Plant-Based Nugget"

On July 21, Samyang Foods announced that it is rebranding its Jack & Pulse brand as "Pulse Lab."

The new brand name, "Pulse Lab," is a compound word combining "pulse" (legume) and "laboratory." It reflects the company's intention to introduce differentiated snack meals through various experiments based on beans, which are considered healthy ingredients.

Through Pulse Lab, Samyang Foods plans to respond to the demand for healthy snacks and meal replacement snacks, and to lead the global trend of "snackification." The company aims to break stereotypes about snacks and create a new snack culture by enhancing nutritional content using plant-based ingredients such as beans, not just focusing on taste, and by promoting the concept of "guilt-free snacks" that can be enjoyed without remorse.

Samyang Foods Pulse Lab Launch. Samyang Foods

With the launch of Pulse Lab, Samyang Foods is also renewing its previously released Hummus and Plant Bites products, originally introduced under the Jack & Pulse brand, into more convenient, bite-sized versions. These will be newly launched as "Hanip Ssok! Hummus" and "Hanip Ssok! Plant-Based Nugget." Both products are nutritious snacks that can be easily enjoyed in one bite. They feature high protein and dietary fiber content, utilizing Samyang Foods' proprietary plant-based protein and chickpeas. Per pack, "Hanip Ssok! Hummus (Cashew Nut)" contains 28g of protein and 24g of dietary fiber, while "Hanip Ssok! Plant-Based Nugget (Sweet Garlic)" contains 47g of protein and 21g of dietary fiber.

"Hanip Ssok! Hummus" will be available in Cashew Nut, which offers a savory and mild flavor, and Hot Spicy, which emphasizes a spicy kick. "Hanip Ssok! Plant-Based Nugget" will be launched in two flavors: Sweet Garlic, featuring the taste of roasted garlic, and Crushed Pepper, which is spicy and savory.

A Samyang Foods representative stated, "We have restructured and relaunched the brand as Pulse Lab to improve accessibility and awareness of plant-based protein. With a sensory package design that reflects our brand philosophy and a convenient bite-sized format, we aim to offer delicious snack experiences that can be enjoyed healthily and easily in everyday life."