E-Land Retail announced that it will hold the 'Vacation Final Sale Edeuk Week' event at all Dong-A Department Store and NC Outlet locations in the Daegu-Gyeongbuk region for seven days, from July 23 to July 29, in celebration of the peak vacation season.
This event is a summer regular promotion held simultaneously at all E-Land Retail stores nationwide. Various promotions have been prepared, including special customer appreciation events tailored to major locations in the Daegu-Gyeongbuk region, special discounts by floor and brand, and limited-time and limited-quantity special offers. In particular, a 'cool and smart shopping chance' has been arranged, allowing customers to purchase essential summer vacation items at even more reasonable prices, raising expectations among shoppers.
Prior to the main event, from July 22 to July 23, all locations nationwide will host the 'July Vacation Coupon: Stay Cool in the Hot Summer' event. Customers can download a coupon worth 5,000 KRW through the EMEMBER app, and this coupon can be used for five days, from July 23 to July 27, during the event period.
One of the representative customer appreciation benefits in the Daegu-Gyeongbuk region is the one-day event (July 23) at the Dong-A Suseong branch. On this day, customers who spend over 100,000 KRW at the Fashion Hall, Modern House, or Food Hall will receive a 5,000 KRW Rolling Pin Bakery voucher, and those who spend over 200,000 KRW will receive a 10,000 KRW Starbucks gift card. There are also promotions for kids: at the Cocomoong Kids Land in the Suseong branch, one accompanying adult can enter for free with the purchase of a child's admission ticket on the event day, and during the event period, customers who spend over 30,000 KRW at the Suseong branch will receive a 2,000 KRW discount on children's admission fees. At the Dong-A Shopping branch, during the same period, the first 50 customers who spend a total of over 150,000 KRW at the Fashion Hall will receive an Ashley Queens meal voucher for one person, distributed on a first-come, first-served basis.
At the Shopping and Suseong branches, a SUMMER season-off event will be held with the participation of many children's fashion and daily brands such as Millibam, Usol, The Day Girl, and Anybody. At the Shopping branch, a special vacation exhibition featuring fashion accessory brands such as Esquire and Geox, as well as a summer special exhibition for young casual brands like Guess, List, and Roem, will attract attention.
Outdoor brands including Millet, Kolping, Mountia, and Westwood will participate, offering special vacation look deals. The Suseong branch will also host the Maison Blanche & Lepita Vacation Planning Exhibition, the Aniveaf and Lee Heonyoung Summer Fashion Proposal Exhibition, as well as special deals on summer beauty essentials from brands such as Enprani, Tony Moly, and Centellian. For children, there will be a vacation-themed event featuring rash guard set exhibitions from the Chichk and Intigo Kids brands.
In the food section, Kim's Club at major locations such as Dong-A Shopping, Suseong, Gangbuk, and Gumi branches will hold a 'Matcance It Items' special event. Featured items include Grade 1 Korean pork belly and neck, domestic freshwater eel, live abalone from Wando, antibiotic-free whole chicken, sugar-selected watermelon, and nectarines. Some items will be available in limited quantities and for a limited time only.
In particular, starting July 23, a so-called 'After-Work Run' time sale event will be held from 5 p.m., targeting office workers who shop after work with special deals on food and groceries. In addition, Kim's Club will present a world-class imported food collection under the name 'Uncle Kim's FOOD CABIN' and will also run the '2deuktem' event, offering additional benefits when purchasing two items.
Modern House will simultaneously launch the 'Happy Summer Festa' with up to 30% off for the summer at Dong-A Shopping, Suseong, Gangbuk, NC EXCO, and NC Gyeongsan branches. Popular cooling appliances such as circulators, as well as summer bedding, cool home wear, and cooling products, will also be offered at special prices.
An E-Land Retail representative stated, "This is a nationwide themed event prepared so that customers can enjoy a more practical and diverse shopping experience ahead of the full-fledged summer vacation season," adding, "In particular, we will enhance differentiated benefits reflecting the preferences of customers in each region to increase summer shopping satisfaction."
Meanwhile, the 'Vacation Final Sale Edeuk Week' is expected to become a core seasonal event targeting late-summer shopping demand.
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