Xplus Accelerates Global Consumer Goods Expansion with Acquisition of Subsidiary Signalwave

Xplus, a company specializing in mobile accessories and IP-based consumer goods, announced on July 18 that it will acquire Signalwave, a company specializing in functional brand planning, as a subsidiary as part of its strategy to expand into the global consumer goods market.

This acquisition will be carried out through a paid-in capital increase of 10 billion KRW, in which Xplus will participate in full. As a result, Xplus will secure 100% ownership of Signalwave.

Signalwave is a startup that plans and develops functional consumer goods brands targeting the MZ generation. The company plans to enter the market with brands that combine "viral potential and product strength." Signalwave is pursuing a diffusion strategy based on major online and offline distribution channels, as well as a branding strategy aimed at meeting global demand for K-brands.

Through the incorporation of Signalwave as a subsidiary, Xplus aims to establish a vertically integrated B2C consumer goods value chain, encompassing brand development, production, and global distribution. In addition, Xplus plans to directly plan K-brands focused on functional categories through Signalwave and implement a digital-based global expansion strategy.

Yoon Sangcheol, CEO of Xplus, stated, "Signalwave is an important base for discovering new growth points in the consumer goods market and directly nurturing brands." He emphasized, "By combining Xplus's distribution infrastructure and planning capabilities with Signalwave's branding expertise, we will create differentiated competitiveness in the global market."