Musinsa Standard Opens First Eastern Seoul Store at The River Mall Gangdong Branch

28th Offline Store Opens
10% Discount Promotion Until the 20th

Musinsa's private brand, Musinsa Standard, announced on the 18th that it has opened a new offline store at The River Mall Gangdong branch, expanding its customer touchpoints into the core commercial area of eastern Seoul.

On the 17th, Musinsa Standard opened a new store measuring 1,057 square meters (approximately 320 pyeong) on the second floor of Gangdong I-Park The River in Gangdong-gu, Seoul. The Musinsa Standard The River Mall Gangdong branch features a diverse lineup of products offered by Musinsa Standard, including men’s, women’s, home, beauty, sports, and kids categories. In particular, considering the commercial area’s high proportion of newlyweds and family customers, the Musinsa Standard Home line has been established as the largest in the country at this location.

The entrance view of Musinsa Standard The River Mall Gangdong branch, which opened on the 17th. Provided by Musinsa.

The Musinsa Standard The River Mall Gangdong branch is the 28th Musinsa Standard store and the first in eastern Seoul. With the opening of this store, the company expects to meet customer demand not only in Seoul’s Gangdong-gu area but also in the eastern part of Gyeonggi Province.

To celebrate the opening of The River Mall Gangdong branch, Musinsa Standard is holding various promotions until the 20th. During the promotion period, Musinsa members will receive a 10% discount. There will also be daily special deals and exclusive opening offers with different product selections each day. Additionally, customers who spend more than 70,000 won will receive a special gift set consisting of Musinsa Standard Home products.

Furthermore, customers who make a purchase will receive a “Welcome Back Coupon” for use on their next visit. There are also various appreciation events, such as offering 5,000 won in Musinsa reward points to customers who leave their first offline product review.