"Feeling Hometown Through Sound"... Haenam County's "AI Thank You Gift" Video Goes Viral

Over 300,000 Views and Explosive Response
"Conveying Hometown Affection Through ASMR"

An artificial intelligence (AI)-based "Thank You Gift ASMR" video produced by Haenam County in South Jeolla Province to promote the Hometown Love Donation Program has attracted significant attention, recording over 300,000 views.

Haenam County announced on July 17 that the "AI Haenam Hometown Love Donation Thank You Gift ASMR" video, posted on its official Instagram account on July 9, surpassed 300,000 views within just one week.

An artificial intelligence (AI)-based "Thank You Gift ASMR" video produced by Haenam County has recorded over 300,000 views. Photo by Haenam County

This video features the unique sounds of Haenam County's representative thank you gifts for the Hometown Love Donation Program?such as sweet pumpkin, semi-dried fish, Gopchang-gim (seaweed), and organic mulberry?presented in an ASMR format with a vending machine concept. Created under the theme "Feeling Hometown Through Sound," the video has become a topic of conversation for its sensory and creative approach.

After the video was released, supportive comments followed, such as "Just hearing these sounds makes me want to donate," "This is donation inducement through the ears," and "Is the quality of these thank you gifts for real?" Interest in and participation in Haenam County's Hometown Love Donation Program have also increased. As of this month, actual donation results for Haenam County's Hometown Love Donation Program have risen by 57% compared to the previous year, showing steady growth.

An official from the county stated, "We plan to actively utilize AI technology and pursue various initiatives to further expand the promotion of the Hometown Love Donation Program." Meanwhile, ASMR (Autonomous Sensory Meridian Response) refers to a sensory response that induces psychological comfort or pleasure through specific auditory stimuli, and it has recently been utilized in various content fields.