"I Will Practice Customer-Centered and Sharing-Oriented Management"
Boram Group announced on the 17th that Chairman Chulhong Choi received the Grand Prize in the Leadership category at the '2025 Korea Best Management Awards,' marking his fourth consecutive year of winning the award.
The 'Korea Best Management Awards' recognizes companies and business leaders who have achieved customer satisfaction management and contributed to industrial development and social responsibility.
Since founding Boram Sangjo in 1991, Chairman Chulhong Choi has led the popularization and modernization of the funeral service industry for over 30 years. He introduced a fixed-price system and premium limousine services, and established educational infrastructure for training funeral professionals. He has also expanded digital-based funeral services, including a cyber memorial hall, and launched specialized brands such as 'SkyPet' for pet funeral services and 'ViaGem' for memorial jewelry.
Recently, he has also focused on expanding life care services that support customers' leisure, relaxation, and education.
In addition, to promote sports for all, he established the 'Boram Hallelujah Pro Table Tennis Team' and has continued to engage in community-tailored social contribution activities, including talent donation.
Chairman Chulhong Choi stated, "The path I started 30 years ago, believing in the value of funeral services, has now expanded into services that encompass all stages of our customers' lives. I will continue to do my best to ensure Boram Group remains a company that breathes together with society, based on customer-centered and sharing-oriented management."
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