Focusing Brand Capabilities on Premium Sleep Demand
Heritage-Matching Bedroom Furniture to Launch in the Second Half
Capturing the High-End Interior Consumer Segment
On July 17, Shinsegae Casa announced the launch of a new luxury mattress, the 'Materasso Heritage,' from its eco-friendly sleep brand 'Materasso (MATERASSO).'
Introduced to mark the brand’s second anniversary, Heritage is a premium collection priced in the 10 million won range and represents the brand’s top-tier line, combining natural materials with high-end engineering.
For the first time in Korea, the collection features the 'Calico Cotton Pocket Spring' from Leggett & Platt, a leading U.S. steel coil manufacturer, to maximize support and breathability. The individually wrapped springs, encased in 100% cotton and assembled by hand, reduce friction noise and static electricity, while the load-distributing design helps ensure a stable and restful sleep.
'Horse Tail,' a material once used in 19th-century European royal beds, has also been applied as a key component. Hollow like a straw, horse tail offers exceptional breathability, quickly releasing moisture and heat, and its superior elasticity and resilience make it highly effective for pressure distribution. In addition, a natural rubber coating has been added to provide antibacterial and mite-resistant properties.
The cover fabric uses 'Vicose,' a blend of silk and cashmere, to deliver a soft and comfortable feel throughout all four seasons. Other premium natural materials, including organic cotton, alpaca, and wool, are layered to create the ultimate comfort, as if lying on a cloud.
With the launch of the Materasso Heritage collection, Shinsegae Casa plans to gradually expand its product lineup and distribution channels, accelerating the growth of the brand. In the second half of the year, the company will also introduce premium bedroom furniture that complements the Materasso Heritage, aiming to attract high-end interior consumers who value a cohesive and refined living space.
A Shinsegae Casa representative stated, "As we enter an era where people choose quality sleep, Materasso will diversify its product portfolio by considering various factors that improve sleep quality and will target the increasingly segmented sleep market with greater precision." The representative added, "We expect the Materasso Heritage collection to stand shoulder-to-shoulder with prestige mattress brands both domestically and internationally, creating a new competitive landscape."
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