Coway Partners with NC Dinos to Open BEREX Experience Zone at NC Park

Anyone Can Freely Visit the Skybox and Experience Massage Chairs

Coway announced on July 16 that it has entered into a partnership with the NC Dinos and is operating a BEREX experience zone in the skybox at Changwon NC Park.

This partnership aims to provide baseball fans visiting the stadium with a unique experience where they can try out BEREX massage chairs while enjoying the game. It is also intended to make the BEREX brand more familiar to professional baseball fans of all ages, who show high levels of interest in the sport.

As part of the partnership, Coway has set up and is operating Skybox 416 at Changwon NC Park as the "BEREX Experience Zone." Unlike traditional skyboxes, which were accessible only to those with prior reservations, this open space allows anyone to freely visit and try out BEREX massage chairs up to 15 minutes before the game starts. The experience zone features the full lineup of BEREX massage chairs, including the BEREX Triple Chair, Pebble Chair, the Mine series, and massage beds, so visitors can comfortably experience the products onsite.

In addition, Coway is providing products for the NC Dinos players. BEREX massage chairs and Noble air purifiers have been installed in the players' locker rooms and lounge areas at Changwon NC Park and Masan Baseball Stadium to help players relax and manage their condition. At the players' accommodation, Coway has installed BEREX smart mattresses and Icon ice water purifiers to create an optimal rest environment.

Following its partnership with the Kiwoom Heroes, Coway plans to expand its connection with professional baseball fans, who have a strong and loyal following, through its partnership with the NC Dinos. The company aims to more directly convey the value of the Coway sleep and healing care brand BEREX to a wide range of consumers.

A Coway representative stated, "We designed this partnership so that spectators visiting the baseball stadium can experience the unique value of BEREX products in a new way," adding, "We plan to continue expanding marketing activities that can strengthen our connection with various customer groups."