Gyeonggi Tourism Organization has produced promotional videos using generative AI.
On July 16, Gyeonggi Tourism Organization announced that it had shifted away from its previous outsourcing-based production model and, instead, created two promotional videos in-house: the 30-second Gyeonggi tourism promotional video titled "Love and Travel, Gyeonggi-do," and a personal information protection campaign video.
By utilizing AI in the production of these videos, Gyeonggi Tourism Organization significantly reduced costs in terms of budget, time, copyright, and management. Previously, producing promotional videos required contracts with external vendors, which involved administrative procedures, budget constraints, shooting time, and model copyright issues. However, with AI-based video production, the organization was able to produce and manage the videos more efficiently, using minimal cost and time.
In addition, the organization achieved practical innovation by securing copyrights through the use of commercial AI licenses and making it easier to reuse and distribute content.
Cho Wonyong, President of Gyeonggi Tourism Organization, stated, "We are now in an era where the extent of AI utilization directly determines work efficiency. Moving forward, the organization will not only adopt AI for simple tasks, but will also leverage AI in various areas such as promotion, product planning, and customer service to further enhance operational efficiency."
Meanwhile, since last year, Gyeonggi Tourism Organization has introduced an AI chatbot service based on ChatGPT on its Gyeonggi Tourism Platform (website), enabling customers to access tourism information more efficiently.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
