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Premium Ice Cream "Benson" Now Available at Starbucks Stores

Available at Around 2,000 Starbucks Stores Nationwide Starting on the 22nd
Two Signature Mini Cup Menu Items... Each Priced at 5,900 Won
Part of Starbucks' "Tasty Journey" Collaboration
A Monthly Project Introducing New F&B Content

Hanwha Galleria's premium ice cream brand, Benson, which was developed in-house, will be made available at Starbucks stores.


Premium Ice Cream "Benson" Now Available at Starbucks Stores A Benson representative is introducing two signature ice cream menu items at a Starbucks store in Gangnam-gu, Seoul. Provided by Hanwha Galleria

Verus Coop Creamery, the operator of Benson, announced on the 16th that starting from the 22nd, two of Benson's signature menu items (Jersey Milk & Maldon Salt and Butter French Toast) will be sold at approximately 2,000 Starbucks stores nationwide. These products will be offered in mini cup form, each priced at 5,900 won.


The collaboration between the two brands was made possible through Starbucks Korea's "Tasty Journey" content, a project that has been introducing new food and beverage (F&B) content with various brands every month since September of last year. Benson menu items can also be ordered through Starbucks' mobile application, Siren Order.


A representative from Verus Coop Creamery stated, "Through our collaboration with Starbucks, we are now able to introduce the Benson brand to customers in regions where it was previously unavailable," adding, "We will continue to pursue various collaborations so that more customers can experience what makes Benson special."


On the 24th, a pop-up store will also open on the first floor of Starfield Suwon. Operated as a scoop shop where customers can try 20 different ice cream flavors, it will be open until the end of next month.


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