Premium Korean home meal brand Owen Food Chef Achan Co., Ltd. (CEO Park Wooyeon) announced that it will begin airing a new TV commercial featuring actor Ahn Bohyun starting July 15, 2025. This advertisement is interpreted as both a signal of the brand's renewal and a strategic move to expand public awareness.
This campaign will be broadcast nationwide for one year, focusing on major channels such as SBS, JTBC, tvN, MBC SPORTS+, and ENA. Through this, Chef Achan plans to communicate its core value of "trustworthy home-cooked meals" to consumers through various touchpoints.
Exclusive model Ahn Bohyun is an actor who has built an authentic image through both dramas and variety shows, and is expected to create strong synergy with Chef Achan's healthy and warm brand philosophy. With this commercial, Chef Achan aims to further solidify its premium identity by leveraging Ahn Bohyun's unique and trustworthy image.
A representative from Chef Achan stated, "This advertisement will serve as an opportunity to clearly establish Chef Achan's position in the rapidly growing HMR market," adding, "Under the slogan of 'A meal filled with sincerity,' we will continue to deliver differentiated product quality and emotionally resonant messages."
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