Shinhan Bank announced on the 14th that it has been ranked first in the banking category for 12 consecutive years at the '2025 Premium Brand Index (KS-PBI)' organized by the Korea Standards Association. In the Private Banking (PB) category, the bank has maintained the top position for 18 consecutive years.
At the '2025 Premium Brand Index (KS-PBI)' awards ceremony held on the 11th at Lotte Hotel in Jung-gu, Seoul, Park Yongkwon, Head of PWM Sales Division at Shinhan Bank (left), and Moon Dongmin, Chairman of the Korea Standards Association, pose for a commemorative photo after winning first place in the Private Banking category for 18 consecutive years. Provided by Shinhan Bank.
The Premium Brand Index is a brand value evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute. Since 2008, the index has annually selected and announced the top premium brands in each sector in Korea through large-scale consumer surveys.
Shinhan Bank was recognized for providing differentiated financial services through digital innovation. In particular, the bank received high marks for products and services such as the 'SOL Travel Check Card', 'SOL Group Account', the delivery app 'Ttaenggyeoyo', and inclusive finance activities.
In the PB category, 'Shinhan Premier', the brand that integrates Shinhan Financial Group's wealth management sector, has been ranked first for 18 consecutive years. The bank received high praise for offering asset management tailored to each customer segment, including lounges for retail customers, PWM for high-net-worth individuals, family offices that provide wealth growth and succession services, PIB that offers investment banking solutions, and Pathfinder, a group of experts.
A Shinhan Bank official stated, "We will do our utmost to provide a higher level of wealth management services with the highest level of expertise and meticulous care."
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