Jeroncellevain Opens 'BeCLEAN' Pop-up at Hyundai Department Store Pangyo Branch, Enhancing Brand Experience

Jeroncellevain, a company specializing in the production of prescription drugs, announced on July 14 that it will showcase its 'Cellvane Cosmetic' line at the 'BeCLEAN' pop-up store in Hyundai Department Store Pangyo branch from July 17 to 23.

This pop-up store is the second following the first, which was successfully concluded at the Hyundai Department Store Mokdong branch in June. It will offer consumers a more direct opportunity to experience the brand and its products through an interactive space.

At 'BeCLEAN', Jeroncellevain will present its proprietary core technology-based skin regeneration solutions using polynucleotide (PDRN) under the 'Cellvane' brand. The products include: Cellvane Recharge Skin Booster, Cellvane Hyper Recover Ampoule, Cellvane Core Revital Cream, Cellvane Bio Ampoule Mask, and Cellvane PDRN Recover Lab. All products will be available for both trial and purchase.

For visitors to the pop-up store, the company is offering a 20% discount on single items, a 30% discount on mask pack sets, a complimentary set of three miniatures for purchases over 100,000 won, and a roulette event for all on-site purchasers with gifts for every participant.

In particular, the Cellvane Bio Ampoule Mask is designed for the hot summer, featuring a cellulose sheet that provides a cooling effect to quickly soothe skin heat, while also offering whitening benefits. The mask set is available exclusively at the Hyundai Department Store Pangyo pop-up store.

Kim Deokgyu, CEO of Jeroncellevain, stated, "Through the pop-up at Hyundai Department Store Mokdong, we received positive feedback from customers, so for this Pangyo pop-up, we have prepared for even more customers to directly experience our differentiated skin solutions." He added, "We plan to continuously expand our consumer touchpoints through both online and offline channels."

He continued, "We will strengthen our brand competitiveness as a premium product in the cosmetics market," and added, "We will continue to expand our presence in the beauty and healthcare markets by developing high-performance products."