Positive Customer Response to Hometown Donation-Linked Product
Cumulative Issuance of zgm Series Cards Surpasses 1.25 Million
NH Nonghyup Card announced on July 14 that the number of new issuances of the hometown donation-linked product, the 'zgm.Gohyang-euro Card', has surpassed 600,000. The total cumulative number of zgm brand cards issued has exceeded 1.25 million.
This card was launched in April 2023 with the goal of ensuring the successful establishment of the hometown donation system and revitalizing the local economy.
In addition to the basic point accumulation benefits (0.7% for credit cards and 0.2% for debit cards), customers participating in the donation system receive additional weekend accumulation benefits (0.7% for credit cards and 0.2% for debit cards).
A portion of the card usage amount is accumulated as a public interest fund. Simply using the card allows customers to participate in social contribution activities.
The card features designs inspired by the sentiment of one's hometown, such as mountain peaks and flowing rivers.
NH Nonghyup Card explained that, as a result of enhancing the benefits and design, the number of new issuances surpassed 600,000 as of July 11, approximately two years and three months after the card's launch.
The zgm series is NH Nonghyup Card's flagship brand, featuring the slogan "How to Live Well Now."
The lineup includes customer-tailored products such as the zgm.Gohyang-euro Card, zgm.Hyugajung Card, and zgm Discount Card.
In addition to the zgm series, NH Nonghyup Card is expanding its product lineup by launching differentiated cards such as the rice-specialized 'Mimi Card' and the overseas-specialized premium 'Classy Travel Card.'
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