KB Securities Surpasses 10,000 Participants in 'Fund Online Trading Event'

KB Securities announced on July 14 that its online fund trading event, "Once Again, the Time for Funds," which began on June 23, surpassed 10,000 participants within just four days, receiving a strong response from investors.

This event was designed to target investors who feel burdened by direct investment or are seeking alternative investment destinations, amid a recovering investment sentiment across the stock market due to an ongoing trend of falling interest rates and expectations for shareholder return policies.

As of July 1, approximately 29% of event participants were young adults aged 19 to 39. This is mainly attributed to the lowered participation threshold through the easing of net purchase amount requirements and the strengthening of benefits such as prizes. In addition, the proportion of purchases by event participants using intermediary-type Individual Savings Accounts (ISA) was somewhat higher than those using consignment accounts, which appears to have drawn attention due to the combination of tax-saving benefits and the event benefit of recognizing double the net purchase amount.

A KB Securities representative explained, "Perceptions of funds are shifting from a focus on short-term profits to a perspective of long-term asset management, which is broadening the investor base. This event has received a high level of engagement by reflecting the needs of various customer groups, including young adults and holders of tax-saving accounts, in line with market trends."

Alongside the event, KB Securities also launched a new curated product screen called "Now, the Time for K-Premium" on July 4 within its mobile trading system (MTS), "KB M-able (M-able)." This feature was introduced to enhance investment convenience by intuitively displaying major theme-based funds and exchange-traded funds (ETFs) on a single screen, supporting customers' investment decisions amid the ongoing revaluation of the domestic stock market.

Son Heejae, Head of the Digital Business Group at KB Securities, stated, "Amid the rapidly changing market environment, customer interest and response have exceeded expectations. We will continue to introduce a variety of programs that provide tangible investment benefits and contribute to the long-term asset growth of investors."

This online fund trading event targets non-face-to-face and bank-linked consignment as well as intermediary-type ISA accounts, and will run until August 29. Three main benefits are offered: ▲ Random fund coupons for the first 20,000 participants ▲ Shinsegae gift certificates based on net purchase amounts for domestic and overseas fund investments (with double the net purchase amount recognized for intermediary-type ISA accounts) ▲ Additional Olive Young gift certificates and prizes for young adults (aged 19 to 39). To receive these benefits, participants must maintain their net purchase balance until September 30. When calculating the net purchase amount, transactions involving ETFs, money market funds (MMFs), ultra-short-term bond funds, and foreign currency settlement funds are excluded.