"AI Adtech Performance Proven"
PulseAd, an AI-based adtech company, announced on July 14 that it had maximized the performance of K-beauty brands in the North American market during the recent Amazon Prime Day period, thereby demonstrating its technological capabilities and strategic execution.
According to PulseAd, K-beauty brands that partnered with the company recorded up to 1,990% sales growth and an average growth rate of 1,354% during Prime Day week. PulseAd's advertising campaigns achieved up to a 2,000% increase in impressions, and conversion rates (CVR) improved by up to 205%, standing out in terms of return on investment (ROI) as well.
In particular, the AI-powered real-time bidding (RTB) ad engine and full-funnel strategy were notable. PulseAd managed the entire Amazon funnel in an integrated manner, from the upper funnel (brand awareness) to the lower funnel (conversion), and even the repurchase stage. This is considered a strategy well-suited for Prime Day, a period characterized by a short but intense sales focus.
This year's Prime Day took place amid strong global consumer sentiment, while intensified competition was observed due to factors such as tariff uncertainties in certain countries. As a result, the efficient allocation of advertising budgets and the importance of real-time optimization were emphasized more than ever. PulseAd leveraged its technology to respond flexibly to changes and maximize opportunities for brand growth.
As a representative example, K-beauty brand A saw its daily sales surge more than 19 times on the first day of Prime Day. Mask pack brand E achieved entry into the top 100 in the mask pack category. In addition, several other brands experienced increases in both new customer acquisition and repurchase conversion rates within a short period.
Yoon Geoseong, CEO of PulseAd, stated, "This Prime Day is a great example showing that AI adtech can lead to real business results," and added, "We will continue to pursue technological innovation and strategic advancement so that domestic brands, including K-beauty, can remain competitive in the global market."
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