Kia Launches "The 2026 Sorento" Starting at 35.8 Million Won

Kia announced on July 14 that it has launched the model-year update of its flagship midsize sport utility vehicle (SUV), the Sorento, under the name "The 2026 Sorento."

The 2026 Sorento features enhanced advanced driver assistance systems and upgraded interior and exterior designs, resulting in overall improved product value. All trims now come standard with Lane Keeping Assist 2 and steering wheel grip detection, offering a safer and more convenient driving experience. Additionally, popular features such as Kia Digital Key 2 and touch-type outside door handles are now standard starting from the popular Noblesse trim, further enhancing practicality.

A newly designed four-spoke steering wheel has been added, and ambient lighting has been extended to the first-row door map pockets, further elevating the interior’s sense of luxury. For the hybrid model, a stylish new 19-inch wheel option has been introduced, expanding the range of choices. The newly added 19-inch wheels are available starting from the Signature trim. For the 2WD model, customers can still benefit from eco-friendly vehicle tax incentives even when selecting the 19-inch wheels.

In addition, Kia has changed the name of the existing Gravity trim to "X-Line." The X-Line trim now features black emblems and wheel caps, maximizing the robust and distinctive design unique to the X-Line.

Prices for the 2.5 gasoline turbo model are as follows: Prestige at 35.8 million won, Noblesse at 38.91 million won, Signature at 41.68 million won, and X-Line at 42.6 million won. For the 2.2 diesel model: Prestige at 37.5 million won, Noblesse at 40.61 million won, Signature at 43.38 million won, and X-Line at 44.31 million won.

For the 1.6 gasoline turbo hybrid 2WD model: Prestige is priced at 38.96 million won, Noblesse at 42.17 million won, Signature at 44.67 million won, and X-Line at 45.59 million won. For the 4WD model: Prestige at 42.25 million won, Noblesse at 45.46 million won, Signature at 47.95 million won, and X-Line at 48.88 million won. Prices are based on a 3.5% individual consumption tax rate, and the 1.6 gasoline turbo hybrid 2WD model reflects eco-friendly vehicle tax benefits.

A Kia representative stated, "The Sorento ranked number one in domestic sales in the first half of this year, following its strong performance last year, thanks to its outstanding product value," and added, "The 2026 Sorento will deliver even greater satisfaction based on its further enhanced features."