The Beginning of an Elegant Journey with Poitiers
"The Graceful Journey with Poitiers"
The birth of a new life is a time when parents seek to imbue even the smallest item for their child with special meaning. 'Poitiers' is a brand born from this very sentiment. Rooted in French sensibility, Poitiers approaches parenting as a sensory and emotional journey, choosing to add a touch of art to everyday life.
The brand's philosophy, "The Graceful Journey with Poitiers," goes beyond practicality, conveying a message that the time shared by parents and children should be remembered as an elegant journey. Poitiers aims for a balance between beauty and function, emotion and practicality, in the design and composition of its products.
Baby products infused with French-inspired details
Poitiers designs its products from the perspective of "art for children." Everyday items such as swaddles, neck pillows, bibs, and mobile toys are imbued with emotional elements.
The brand's design team observes children's imagination and senses, focusing on translating their perspectives into visual language. The curves, colors, and illustrations of the products are crafted to hold emotional value that lasts beyond fleeting trends. In addition, great care is taken in the selection of fabrics suitable for sensitive skin, the meticulous adjustment of silhouettes, and rigorous testing to ensure product quality.
Poitiers also embeds its brand philosophy in the boxes that hold its products. Its signature packaging is inspired by carousels.
The unboxing experience is designed to unfold like a scene from a story. The production process involves multiple layers of consideration, including prototype testing, structural adjustments, and color tone coordination.
The brand also pursues "practicality within elegance." While parenting is a series of repetitive daily routines, Poitiers emphasizes that precious moments flow within those routines.
The brand seeks to emotionally support the time that flows from a child's very first moments into daily life, helping parents remain emotionally connected throughout their parenting journey. Poitiers believes that parenting can be more than just a functional process; it can be a journey where senses and emotions coexist. Based on this belief, Poitiers tells the story of parenting as an experience, not just through its products.
Currently, Poitiers products are available through its own channels and select curated stores. The brand is also preparing to share its philosophy through a wider range of outlets, including department stores and global channels in the future.
Poitiers continues its mission not simply to create objects for a child's time, but to help deepen the memories of time itself.
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