[Special Stock] New Kids On Surges as Lee Administration's Child Policy Boosts Infant and Children's Business

No. 1 in the Infant and Children's Fashion Market
Expectations for Policy Benefits

New Kids On's stock price is on the rise. The company's strong performance in the infant and children's fashion market is drawing attention, as the Lee Jaemyung administration is set to strengthen its policies on low birth rates.

On July 11, New Kids On's stock price closed at 13,600 won, up 13.33% from the previous day. This increase appears to reflect expectations for the Lee Jaemyung administration's enhanced policies for infants and young children.

The Lee Jaemyung administration is preparing policies for low birth rates and infants, including support for infertile couples and improvements to the Didim Seed Account system, which helps children from vulnerable groups build assets.

On this day, the Korean Association for Early Childhood Curriculum held a policy proposal forum for the Lee Jaemyung administration's early childhood education policies, suggesting various measures such as 'child-centered state responsibility for early childhood education' and a 'full-day integrated flexible time selection model.'

New Kids On is the leading company in the domestic e-commerce infant and children's fashion market. The company is benefiting from the trend of raising only children, often referred to as 'Gold Kids,' as precious as gold. It holds intellectual property (IP) rights for global characters such as Care Bears, Disney, and Sanrio, and releases more than 2,500 new products annually.