Supporting Overseas Marketing for K-Beauty Brands
Hwahae Global launches influencer seeding program
Aims to boost global sales with TikTok reviews and Amazon links
Hwahae Global, the operator of the beauty platform 'Hwahae', announced on July 11 that it has officially launched a seeding program utilizing global influencers, and will actively support overseas marketing for K-beauty brands.
This program has been designed for K-beauty brands seeking to engage in viral marketing with local influencers in global markets, including the United States.
Through this program, K-beauty brands will seed their products to overseas influencers who have a high level of interest in K-beauty. The influencers will then experience the products and upload review videos to their TikTok accounts. These contents will be displayed on the product detail pages within the Hwahae Global website and will also be linked to Amazon purchase links, with the aim of increasing purchase conversion rates.
Hwahae previously introduced this program in May to 14 brands. At that time, the company selected suitable influencers from a global influencer pool with approximately 10,000 TikTok followers for each brand. As a result, Hwahae reported that the program achieved a content recovery rate of over 70%.
Hwahae plans to continue developing and expanding seeding content that reflects K-beauty trends and consumer preferences in each country, supporting K-beauty brands in establishing an early presence and securing local demand in multiple countries.
Kim Kyungil, CEO of Hwahae Global, stated, "We will continue to further develop Hwahae's unique and differentiated marketing programs to support the global growth of K-beauty brands."
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