Musinsa Teams Up with Nike... 'Leaders of Seoul' Popup Event

Held at Musinsa Store Seongsu@Daerim Warehouse until July 23
Exclusive Early Release of Air Max Muse and Air Superfly
Shop-in-Shop Opens on July 24... Strengthening Connections with Female Customers

On July 11, Musinsa announced that it is launching the 'Leaders of Seoul' collaboration campaign with global sports brand Nike both online and offline. Through this campaign, two newly released Nike sneakers will be unveiled for the first time at Musinsa Store Seongsu@Daerim Warehouse.

Exterior view of Musinsa Store Seongsu@Daerim Warehouse where the Musinsa Nike collaboration campaign 'Leaders of Seoul' popup is being held. Provided by Musinsa

With the Leaders of Seoul campaign, Musinsa is presenting a futuristic women's sports style. The company is releasing a campaign pictorial styled with Nike's new sneakers and is also opening an offline popup store where customers can experience the products firsthand.

The offline popup event will be held from July 10 to July 23 at 'Musinsa Store Seongsu@Daerim Warehouse.' The popup will showcase new women's sneakers and apparel lines, including the Air Max Muse, Air Superfly, and The Pleated Suit. The Air Max Muse and Air Superfly will be released first at this popup event.

The two companies decided to pursue this collaboration because Musinsa Store Seongsu@Daerim Warehouse is recognized as a leading women's fashion specialty select shop in Seongsu-dong. As of last month, women accounted for 80% of customers who purchased products at Musinsa Store Seongsu@Daerim Warehouse. By age group, customers in their 20s and 30s made up 83% of the total. Notably, foreign customers accounted for half of all shoppers.

After the popup ends, Nike will be available as a new shop-in-shop brand at Musinsa Store Seongsu@Daerim Warehouse. Starting July 24, new and popular products will be introduced.

A Musinsa representative stated, "It is meaningful to be the first to introduce Nike sneakers for women who pursue their own sports style through this collaboration," adding, "Through this campaign, customers will be able to experience the futuristic and bold women's sports style proposed by Musinsa and Nike in an offline space."