Kyowon Red Pen to Participate in the 55th Seoul International Early Childhood Education & Kids Fair

Booth Designed to Celebrate Kyowon’s 40th Anniversary
Showcasing Four Decades of Educational Excellence and Customer Appreciation

Kyowon Red Pen announced on July 10 that it will participate in the '55th Seoul International Early Childhood Education & Kids Fair,' which will be held for four days from July 10 to 13 at COEX in Samseong-dong, Seoul.

Kyowon Red Pen explained that it is taking part in this year’s fair to provide parents and students with the opportunity to experience its wide range of products during the summer vacation and to offer practical assistance in selecting the most suitable learning materials.

Kyowon Red Pen Product Image. Kyowon Group

This year marks the 40th anniversary of Kyowon Group. The booth is designed under the concept of '40 Years of Education, 40 Years of Love, Giving Back the Love Received from Customers.' The booth features a History Zone showcasing the major milestones of Red Pen, promotional videos introducing its flagship products, and spaces for customer relaxation, a mini library, and a consultation zone. In addition to experiencing Kyowon Red Pen’s main products, visitors can also receive consultations related to their children's education.

Various benefits will be provided to visitors at the venue. Customers who sign up for a membership product on-site will be eligible for daily prize draws during the event, with prizes including Travel Easy gift certificates and Starbucks gifticons. In addition, a variety of on-site events will be held, such as the 'Red Pen Mock Test' and adding Kyowon Red Pen as a KakaoTalk Plus Friend.

A Kyowon Red Pen representative stated, "To mark the 40th anniversary of Kyowon Group, we are participating in this year’s fair with a variety of special events to strengthen brand communication and to express our gratitude for the trust and love our customers have shown over the years." The representative added, "We hope visitors will take this opportunity to experience Kyowon’s wide range of flagship products, including the full series, and receive free consultations to find the most suitable product for their children."