Aekyung Industrial's 'Twoedit' Surpasses 1.3 Million Sales in 7 Months Since Daiso Launch

Launched at Daiso in November Last Year
Over 1.3 Million Units Sold in 7 Months
Viral Among Generation Z... Established as a 'Daiso Sold-Out Item'

Aekyung Industrial's makeup brand 'Twoedit' announced on July 9 that it surpassed 1.3 million cumulative sales based on internal revenue within seven months of launching at Daiso. Twoedit made its debut at Daiso in November of last year.

Aekyung Industrial's makeup brand 'Twoedit' announced on the 9th that it surpassed 1.3 million cumulative sales based on internal revenue within seven months of launching at Daiso. Photo by Aekyung Industrial

The most popular product has been the 'Teuim Eyeliner.' Specially designed colors for the under-eye triangle zone make it possible to create an eye-enlarging makeup look, and as of June, more than 230,000 units have been sold cumulatively.

Earlier, shortly after its launch, Twoedit gained attention as a 'Daiso sold-out item' when half of the 28 products from its first batch at Daiso Mall sold out within five days.

A Twoedit representative said, "The brand's popularity can be attributed to offering products that highlight makeup details for each part of the face at reasonable prices, reflecting the needs of the trend-sensitive Generation Z," adding, "We will continue to raise brand awareness by launching a wider variety of products and expanding our sales channels."