Lobster Placed on Double Shrimp
'Exciting Domino' Campaign Launch
Domino's Pizza announced on July 9 that it has launched its new summer product, the 'Lobster Shrimp Toowoomba' pizza, and is rolling out a new campaign titled 'Exciting Domino'.
The new summer offering, the 'Lobster Shrimp Toowoomba' pizza, features lobster placed atop black tiger shrimp and tail-on shrimp. This lobster shrimp pizza is topped with a 'Toowoomba Five Cheese Sauce', which combines butter cheese sauce, squid, Camembert, Parmesan, Cheddar, Romano cheeses, and Toowoomba cream cheese sauce, creating a vibrant pizza unlike anything previously seen at Domino's Pizza.
The price of the Lobster Shrimp Toowoomba pizza, when using the 20% delivery benefit for regular members via the Domino's Pizza app, is 27,120 won for a large size and 22,400 won for a medium size. It will be available for purchase at Domino's Pizza locations nationwide starting July 11.
To coincide with the launch of this new product, Domino's Pizza will introduce a new TV commercial featuring Son Heungmin, who has been the exclusive model since last year, as part of its new campaign. Domino's Pizza plans to carry out a variety of marketing activities aligned with the 'Exciting Domino' campaign, beginning with the launch of the TV commercial on July 11.
A Domino's Pizza representative stated, "We expect that the new summer menu item, the Lobster Shrimp Toowoomba pizza, will help revive lost appetites during the summer with its combination of seafood and Toowoomba Five Cheese Sauce."
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