[Market Focus] Newkids On Surges on First Day of Listing, Driven by Popularity Among MZ Generation Parents

Newkids On is showing strong performance on its first day of listing on the KOSDAQ market through a SPAC merger.

As of 9:54 a.m. on July 9, Newkids On is trading at 14,450 won, up 20.62% from the reference price of 11,980 won.

Newkids On and KB No.28 SPAC each held an extraordinary shareholders' meeting on May 22 and approved the merger proposal.

Founded in 2013, Newkids On is a company that manufactures and sells clothing and cosmetics for infants and children. By utilizing global intellectual property (IP) characters such as Carebears and Disney, the company offers differentiated designs of children's clothing at reasonable prices. Through its subsidiary, Ecoderma Lab, it also operates the organic vegan cosmetics brand 'ORGABON'. Next year, the company plans to expand into new infant product businesses, launching items such as anti-reflux cushions, nap blankets, and baby carriers.

The company has built a strong customer base, particularly among MZ generation parents of infants and young children who are familiar with e-commerce. Its products are available on major platforms such as Coupang, Kakao, and Naver Brand Store, and are also sold through its own integrated brand mall, Newkiki. Last year, the company recorded consolidated sales of 50.4 billion won and operating profit of 4.5 billion won, continuing its growth in performance.