Nongshim Launches "Wasabi Saewookkang"... First New Saewookkang in 4 Years

The top pick from the "Unique Saewookkang Tasting Vote" at the Saewookkang pop-up store is officially launched
Wasabi-flavored potato chips also released... "Popularizing wasabi snacks"

On July 9, Nongshim announced that it will launch a new product, "Wasabi Saewookkang," next month, adding the sharp flavor of wasabi to its signature snack, Saewookkang. This is the first new Saewookkang product in four years, following the release of Saewookkang Black in 2021.

Nongshim confirmed consumer preference for Wasabi Saewookkang when it ranked first in the "Unique Saewookkang Tasting Vote" held at the Saewookkang pop-up store last year. After enhancing its quality and flavor, the company is now officially launching the product. Wasabi Saewookkang combines the savory, umami-rich taste of Saewookkang, made with fresh shrimp, with the sharpness of wasabi, resulting in a richer flavor profile.

A Nongshim representative stated, "Saewookkang, Korea's representative snack, has been reinvented to reflect consumer needs and trends," adding, "The savory and sharp taste unique to Wasabi Saewookkang is perfect not only for a refreshing change of pace in daily life but also as a snack to pair with alcoholic beverages." Nongshim plans to collaborate with various sectors, including books, beer, and tableware, by utilizing Wasabi Saewookkang's green brand color.

In addition, to popularize wasabi-flavored snacks, Nongshim will also launch a new product called "Cleopatra Salt & Wasabi," which combines light potato chips with sharp wasabi. Wasabi Saewookkang will be available at retailers and e-commerce platforms nationwide starting August 4, while Cleopatra Salt & Wasabi will go on sale from July 14.