Collinson to Enhance 'Travel Happiness' with Spas and Gaming in Airport Lounges

Collinson International, the operator of the airport lounge service 'Priority Pass', has unveiled an airport service strategy for the Korean market focused on 'happiness'. To reduce fatigue before and after travel, the company is introducing services such as spas and gaming at airports, and provides in-flight programs focused on recovery to help passengers unwind during their journey.

Rohan Ballah Collinson, Vice President of Business Solutions for the Asia-Pacific region, held a press conference on the 8th in Hannam-dong, Yongsan-gu, Seoul, and stated, "As the travel landscape is rapidly changing, we are introducing a variety of features so that Korean consumers can enjoy a happier airport experience."

Rohan Ballah Collinson, Vice President of Business Solutions for the Asia-Pacific region, is speaking at a press conference on the 8th in Hannam-dong, Yongsan-gu, Seoul. Photo by Youngjoo Jeon

Collinson offers the 'Travel Well' program, which transforms in-flight time from mere transit into a period of 'recovery'. This service provides a range of content, such as music, to passengers during flights. At airports, the focus is on reducing fatigue before and after long-haul flights by introducing content such as spas and gaming. The company also supports a 'pre-booking' feature, which allows passengers to reserve airport lounges in advance to avoid congestion and enhance convenience.

In response to increasing travel demand in Asia and evolving consumer needs, Collinson has expanded its airport lounge and travel-related service network in the Asia-Pacific region by 16% over the past 12 months (from May 2024 to May 2025). Currently, Collinson International's Priority Pass network operates approximately 750 airport lounges and various experience facilities in 145 cities across the Asia-Pacific region. Globally, the network encompasses more than 1,700 airport lounges and experience facilities.

Ian Lee, Managing Director of Collinson North Asia, said, "Koreans take an average of five round-trip journeys per year, and their travel spending amounts to about $5,553 (759,000 KRW), which is 16.5% higher than the Asia-Pacific average. The fact that a third of annual income is invested in travel demonstrates how important brand experience is."