Loroel Establishes Itself as a Local Marketing Partner in Vietnam through Collaborations with The Venti, Minimelts, and Others

Loroel Co., Ltd. (CEO Joe Daehee) is establishing itself as a local marketing partner in Vietnam by collaborating with a variety of domestic brands.

Loroel is a Vietnam-focused marketing company that provides practical, hands-on branding and marketing strategies essential for the initial entry of Korean companies into the Vietnamese market. According to its recently announced detailed marketing performance for the first half of 2025, the company participated in launching the first Vietnamese store of the leading Korean coffee brand "The Venti," and operated online promotional content for the well-known bead ice cream brand "Minimelts." Through these efforts, Loroel has contributed to establishing the roots of the K-food category in Vietnam.

In addition, Loroel carried out a local awareness campaign for the Korean barbecue brand "Midam," managed SNS online marketing for the first Vietnamese store of "Shinuiju Chapssalsundae," and promoted local SNS content and emotional branding strategies for the first Vietnamese branch of the premium chicken barbecue brand "Palgakdo" in Thao Dien.

As shown in these results, Loroel has supported and enabled the successful entry of a variety of Korean F&B brands into the Vietnamese market, regardless of industry or scale. This has solidified its role as a local marketing partner in Vietnam and is providing a positive guideline for other companies and brands aiming to enter the Vietnamese market in the future.

Loroel’s marketing approach focuses on planning SNS content, short-form viral strategies, and influencer-linked campaigns, all designed to ensure that the brand’s first impression is positively imprinted on local consumers. The company clearly identifies local market conditions and executes tailored strategies accordingly.

In particular, Loroel has operated its own beauty distribution platform in Vietnam, allowing the company to gain hands-on experience in both local distribution and marketing. Based on this experience and a deep understanding of local consumers, Loroel is designing a comprehensive localization process?centered on online channels?from initial market entry to brand establishment.

CEO Joe Daehee is known to have personally experienced local marketing fraud when first entering Vietnam, and this practical experience has become a valuable asset in supporting other companies’ entry into the market, helping to ensure a smooth process. Although Vietnam is an attractive destination for Korean brands, many face difficulties during their initial entry due to language, cultural, and system barriers. According to the company, Joe’s experience and advice have become key factors in overcoming these challenges.

Joe Daehee stated, "I started Loroel to help Korean brands entering Vietnam avoid common mistakes, and we are now working with many companies. As a partner supporting the successful establishment of K-brands in the local market, we will continue to help even more brands take root and thrive in Vietnam, surpassing our achievements in the first half of the year."