Opportunity to Secure Popular Items
Fur Pre-Order Sales on the Rise
Shinsegae Centum City is holding a large-scale fur pre-order event throughout the month of July.
This year, a total of seven brands are participating, including Dongwoo Fur, Disper, and Yoonjin Fur. The number of styles available per brand has been expanded to around 80, which is double the number compared to last year.
The pre-order system allows customers to secure new winter season items and limited-edition furs in advance during the summer. Fur specialty brands are offering discounts of up to 60%, while other women's fashion brands are offering discounts of 20% off the regular price.
In particular, high-end furs made from materials with limited supply, such as Russian sable, often sell out early once the season begins. As a result, the pre-order event is emerging as the most reliable opportunity to secure the desired products.
From the brands' perspective, the event not only expands sales channels but also allows them to flexibly manage inventory by forecasting demand. This creates a win-win situation for both customers and brands.
In fact, during the peak pre-order period from June to August, fur sales at Shinsegae Centum City have grown by approximately 30% year-on-year for three consecutive years from 2022 to 2024.
The event schedule by brand is as follows: Dongwoo Fur (until July 10), Disper (until July 13), Lebeige (July 9-11), Yoonjin Fur (July 18-24), The Izzat Baba (July 23-27), and Italianana (July 28-31).
Representative products include short vests made from premium sable fur, which are lightweight, highly insulating, and versatile for use from transitional seasons to early winter.
In addition to the pre-order event, a special discount event featuring products certified with the global animal welfare mark 'Furmark(R)' is planned for the second half of the year. As interest in sustainability and ethical consumption continues to rise, the company aims to align with this value-driven consumption trend.
Sun Hyunwoo, head of fashion at Shinsegae Department Store, stated, "In the past, most people purchased fur just before winter, but now summer pre-orders have become a more rational way to shop. We plan to offer a diverse range of products to satisfy both VIP and general customers, thereby enhancing overall shopping satisfaction."
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