YG Entertainment announced on July 8 that the group BLACKPINK will release their new song 'Jump' on July 11 at 1 p.m.
On this day, YG unveiled the 'Jump' music video teaser on its official blog. The video features scenes of the members flying through the air, presented in a comic book cover style, as well as dynamic camera movements weaving between high-rise buildings. Ros?, Jennie, Jisoo, and Lisa appear in sequence, and the teaser ends with them striking poses in front of a BLACKPINK mural.
The music video is directed by Dave Meyers, a Grammy Award-winning director known for his collaborations with pop stars. YG stated that this project will be an iconic music video that encapsulates BLACKPINK's unique musical style.
The new song 'Jump' was first unveiled during concerts held in Goyang on July 5 and 6. Starting with the Goyang performances, BLACKPINK will embark on a world tour spanning 31 shows in 16 cities, including Los Angeles, Chicago, Toronto, New York, and Paris.
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