First Sanrio Marathon in Korea: CJ Olive Young to Host 'Cutie Run 2025 Seoul'

To Be Held Around Yeouido on September 20
Ticket Sales Start July 11 on Olive Young Online Mall and App
Limited Edition Souvenirs and Wellness Experience Kits Available

On July 8, CJ Olive Young announced that ticket sales for the 'Sanrio X Olive Young Cutie Run 2025 Seoul' will begin at 10 a.m. on July 11.

'Sanrio X Olive Young Cutie Run 2025 Seoul' is a marathon event themed around Sanrio Characters. The event is organized by Spomax Korea, with Olive Young participating as the title sponsor.

This year's Sanrio Run in Korea will take place on September 20, with a scale of 15,000 participants. The event will be held in the area around Yeouido Park. While marathon events with Sanrio Characters concepts have been regularly held overseas in countries such as Japan, Taiwan, Malaysia, and Singapore, this is the first time such an event will be held in Korea.

Representative image of 'Sanrio X Olive Young Cutie Run 2025 Seoul' to be held on September 20. Provided by CJ Olive Young

This event has been organized as part of Olive Young's first-ever company-wide collaboration campaign with the character brand, titled 'Olive Young X Sanrio Characters,' which began on July 1. The event is designed to allow customers to experience the brand's core value of 'healthy beauty' in their daily lives.

Participants in the event will receive a variety of commemorative items, including a limited edition 'Sanrio X Olive Young Cutie Run 2025 Seoul' T-shirt, cap, and drawstring bag. Finishers will be awarded a medal engraved with Sanrio Characters. The character images used for the commemorative items have been specially created with a running concept for this event.

A kit containing samples of Olive Young's recommended wellness products will also be provided. On the day of the event, various brand booths will be operated as well.

Ticket reservations will be available from 10 a.m. on July 11 through the Olive Young online mall and mobile app. Any Olive Young member can purchase a ticket, and only one participant is allowed per ID. Duplicate purchases may be canceled. If the applicant and the participant are not the same person, participation may be restricted.

The event will be held on a single 10km course, with tickets priced at 80,000 won per person. Detailed information about the event can be found on the Olive Young online mall and mobile app.

An Olive Young representative stated, "We planned this event to provide customers with a unique experience and precious memories through a collaboration with Sanrio Characters, based on Olive Young’s brand values," adding, "We will continue to strengthen differentiated benefits for Olive Young customers and expand brand experiences at various touchpoints in the future."