Paradise continued its upward trend for the fifth consecutive day, with its stock price rising to the 17,000 won level during intraday trading.
As of 9:15 a.m. on July 8, Paradise was trading at 17,260 won on the Korea Exchange, up 470 won (2.80%) from the previous day. The stock climbed as high as 17,450 won during the session, marking a new 52-week high.
Expectations for visa-free entry for Chinese group tourists are cited as a driving force behind the stock's rise. Sunhwa Lee, a researcher at KB Securities, stated, "If visa-free entry for Chinese group tourists is expanded nationwide, Paradise, which operates a large-scale casino near Incheon Airport, is expected to benefit." KB Securities raised its target price for Paradise by 42.9%, from 14,000 won to 20,000 won.
Shinhan Investment also raised its target price for Paradise from 14,500 won to 23,000 won, reflecting factors such as the peak season in the second half of the year, improvement in hold rate (net revenue/drop amount), and the full-scale earnings boost from hotel leverage. Inhae Ji, a researcher at Shinhan Investment, said, "Paradise's second-quarter results are expected to surpass the operating profit consensus (the average of securities firms' forecasts), with sales up 8% year-on-year to 294.7 billion won and operating profit up 22% to 39 billion won," adding, "This is a phase where both earnings and multiples can be raised simultaneously."
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