Strategic Network Expansion
Aiming for 37 Service Centers
Audi Korea announced on July 7 that its official dealer, Iron Auto, has opened a new showroom and service center in Changwon.
The facility has a total floor area of 998.7 square meters and consists of two above-ground floors. The showroom can display up to four vehicles at once and offers personalized consultation services in dedicated spaces. The service center is equipped with four work bays, enabling fast and efficient maintenance for up to 25 vehicles per day.
Audi Korea is pursuing a network expansion strategy based on partnerships with its dealers. The company plans to increase the number of service centers from 33 at the end of last year to 37 this year, including the relocation and expansion of the Cheongju Service Center, the renewal of the Minrak Service Center, and the addition of the Changwon Service Center.
The Audi Changwon Showroom and Service Center will host a variety of events for visitors and test-drive customers throughout the month. Customers can experience key models firsthand, including the recently launched 'The New Audi A5' and 'The New Audi Q5' in the Korean market.
Steve Clotie, CEO of Audi Korea, stated, "As a premium brand, our value is realized in every step of the customer experience, from vehicle purchase to maintenance," and added, "Through strategic network expansion, we will continue to increase customer touchpoints and further strengthen brand trust."
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