Korean Air Draws 5,000 Visitors in Two Days to New CI Pop-up Store

Held at Starfield COEX Mall Until the 13th

On July 7, Korean Air announced that it will operate a customer participation pop-up store called 'Brand New KE in Seoul' based on its new corporate identity (CI) concept.

Korean Air announced on the 7th that it will operate a customer participation pop-up store called 'Brand New KE in Seoul' based on its new corporate identity (CI) concept. Korean Air

The pop-up store, held at Starfield COEX Mall in Gangnam-gu, Seoul, will be open until the 13th. It has already attracted significant attention, with more than 5,000 visitors over the two days since it opened on the 5th.

Korean Air is offering a variety of customer participation programs reflecting its new CI and in-flight services. Visitors can sit in the airline's latest Prestige Class seat for commemorative photos or create their own keychains under the guidance of flight attendants. They can also decorate postcards with new in-flight service stickers and take four-cut photos using a new CI frame.

Korean Air announced on the 7th that it will operate a customer participation pop-up store called 'Brand New KE in Seoul' based on its new corporate identity (CI) concept. Korean Air

By following Korean Air on social media (SNS) and uploading photos taken at the event, visitors can participate in a lucky draw event to receive a variety of merchandise.

In addition, visitors can view actual in-flight service items that have recently been upgraded to reflect Korean Air's new corporate identity, including premium class bedding, loungewear, amenity kits, and tableware. The pop-up will also feature displays of wines served on board, offering a range of enjoyable experiences.

Korean Air plans to continuously expand activities to promote its new CI and services at major international destinations, including Frankfurt, Germany, and Japan.