Operating Five Brands Including LG Household & Health Care and Punchlab
Third Ultra-Low Price Cosmetics Series to Launch in October
"Display Space for Value-For-Money Cosmetics to Triple by October"
Emart announced on July 7 that it will introduce a moisturizing and soothing line as the second installment of its 'ultra-low price cosmetics' series in collaboration with LG Household & Health Care.
Starting today, Emart will exclusively sell four types of 'Glow:Up by Beyond Hyaluron Panthenol' (toner, serum, cream, and sunscreen), each priced at 4,950 KRW.
Emart announced on the 7th that it will launch the second series of 'ultra-low price cosmetics' in collaboration with LG Household & Health Care, introducing the 'Glow:Up by Beyond Hyaluron Panthenol' four types (toner, serum, cream, sunscreen) moisturizing and soothing line. Photo by Emart
These products contain 12,220ppm of 'seven types of hyaluronic acid' for skin hydration and 'panthenol' for soothing effects. The formulations are designed to be moist and refreshing, making them suitable for use during the summer without feeling heavy.
Previously, in April, Emart began expanding its ultra-low price cosmetics lineup through a collaboration with LG Household & Health Care. The first series, 'Glow:Up by Beyond' elasticity and radiance line, sold approximately 40,000 units within 10 weeks of its launch.
Emart is currently operating a total of five ultra-low price cosmetic brands, including LG Household & Health Care, Punchlab, Dr.Vita, Dr.Pepti, and Rire. The company is also continuing discussions to introduce additional new brands in the future.
Emart plans to triple the display space for value-for-money cosmetics in its stores by October.
Ham Hyungbeom, Emart's personal care category manager, stated, "By introducing ultra-low price cosmetics suitable for summer use in partnership with LG Household & Health Care, we also plan to launch the third series in October. In line with the growing trend of customer interest in value-for-money cosmetics, Emart will continue to expand the development of ultra-low price cosmetics with excellent quality."
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