LG Uplus: 200,000 Customers Subscribed to Anti-Phishing Services at Security Specialist Stores in Just Two Weeks

"Security Specialist Consultants Offer Customized Consultations"

LG Uplus is achieving results in preventing actual customer damages through smishing and phishing damage consultations provided at over 1,800 stores nationwide. The photo shows a Uplus security specialist consultant providing security consultation to a customer at an LG Uplus store. Photo by [Photographer's Name]

In June, a customer identified as A visited the LG Uplus Siwha Direct Store after clicking on a URL included in a condolence message from an acquaintance, which resulted in their smartphone being infected with a malicious app. The Uplus security specialist consultant at the store discovered that as many as five mobile phones had been registered under A's name. The consultant immediately contacted all telecom companies and canceled all newly registered phones.

According to LG Uplus on July 6, the number of customers who received smishing and phishing consultations at "Uplus Security Specialist Stores" and subscribed to anti-phishing services reached over 200,000 in just two weeks.

Since June 16, LG Uplus has reorganized its stores nationwide, and the "Uplus Security Specialist Stores" have been providing customized consultations, malicious app detection, and mobile payment blocking services to customers concerned about smishing and phishing damage.

Analysis of the performance of these stores shows that over 200,000 customers signed up for the free small-amount payment blocking service within two weeks. This represents an increase of approximately 26% compared to before the reorganization of the Uplus Security Specialist Stores.

LG Uplus plans to continuously enhance customer peace of mind by providing ongoing training to employees designated as Uplus security specialist consultants. The company will strengthen their expertise in security consultations by regularly educating them on signs of new smishing and phishing crimes and countermeasures, in cooperation with the National Police Agency and other organizations.

Previously, LG Uplus equipped its AI agent "ixi-O" with the on-device AI-based "Anti-Deepvoice" feature to ensure customer safety. When a malicious app is detected, customers are notified via AlimTalk. Going forward, LG Uplus plans to prevent phishing damages by utilizing a variety of AI technologies and services.

Kim Seonggil, Head of Sales Operations at LG Uplus, stated, "We will continue to strengthen the capabilities of our security specialist consultants so that more customers can prevent phishing damages through the Uplus Security Specialist Stores."