NBT Launches "Addison Offerwall Partner Center"

On July 4, NBT, a comprehensive point platform company, announced the official launch of the "Addison Partner Center" to enhance accessibility to its proprietary premium offerwall network platform, Addison.

Addison, operated by NBT, is the leading point-based offerwall solution in South Korea, boasting a monthly active user (MAU) traffic of 10 million. Since its launch in October 2018, Addison has maintained ongoing partnerships with leading domestic platforms across various industries, including Naver Pay, Naver Webtoon, Toss, Baemin, Ridibooks, and Paybook.

Previously, integrating with Addison's offerwall required mandatory manual procedures such as in-person sales meetings, contract signing, and technical integration, all of which imposed offline time and spatial constraints. With the newly launched Addison Partner Center, app operators can now handle the entire process online?from application and a simple review to contract signing and SDK (Software Development Kit) installation?without any face-to-face procedures.

Responding to the increasing demand for integration among small and medium-sized platforms and small business owners seeking app monetization, NBT has built the self-serving Addison Partner Center, allowing anyone to easily integrate without the previous manual requirements during the publisher partnership process. This approach provides advertisers with diverse traffic and offers app operators a stable entry point for monetization.

NBT also plans to introduce stablecoins, which are gaining attention as a favorable payment method for small business owners due to their low fees and fast settlement structure, for offerwall ad settlements and user rewards. The company expects that small and medium-sized app and small business partners, who will be onboarded through the launch of the Addison Partner Center, will naturally become the initial participants and distribution channels for the stablecoin-based reward and settlement system.

A company representative stated, "For small and medium-sized app platform operators who are concerned about both app growth and monetization, this establishes an offerwall integration system with significantly lowered entry barriers."