The third season of the "Catch! Teenieping" series, which has grown beyond Korea's number one to become a leading global IP, titled "Alsongdalsong Catch! Teenieping," will begin airing in Japan on July 5.
SAMG Entertainment (CEO Kim Suhoon, hereafter referred to as SAMG Entertainment) announced that it will premiere "Catch! Teenieping" Season 3, "Alsongdalsong Catch! Teenieping," through its local Japanese partner "Kids Station" at 7:30 a.m. on Saturday, July 5. After its initial broadcast on "Kids Station," "Alsongdalsong Catch! Teenieping" will expand its distribution to terrestrial broadcasters and major online video services (OTT) in Japan. At the same time, merchandise for "Catch! Teenieping" Season 3 will be available for sale both online and offline throughout Japan.
SAMG Entertainment and its Japanese partner "Kids Station" have signed new licensing agreements with more than 15 local Japanese companies in line with the Japanese broadcast of "Catch! Teenieping" Season 3. More than 100 types of products, including cosmetics and apparel, will be sequentially released through online and offline distribution channels in Japan. In addition, for the first time, claw machines featuring Teenieping characters will be installed in game centers across Japan, expanding the Gacha business model.
Local fan engagement marketing will also be strengthened to raise brand awareness in Japan. "Kids Station," SAMG Entertainment's Japanese partner, has been holding the "Alsongdalsong Catch! Teenieping Dubbing Recording Event" since July 1, giving 10 children from kindergarten to elementary school the opportunity to participate in an actual dubbing studio, record their voices, and appear in the broadcast episode.
Furthermore, SAMG Entertainment is pursuing a new challenge to establish Korean IP in Japan's animation character subculture by implementing an ultra-localization strategy tailored to Japanese cultural preferences, including theme park mascot performances, pop-up stores, and offline events at restaurant chains.
A representative from SAMG Entertainment stated, "We began airing Season 3 to continuously raise brand awareness in Japan following the broadcast of Season 2 in October last year. This season, we are diversifying local licensing partners to increase consumer touchpoints, and we plan to raise awareness of the Teenieping IP in Japan through a two-track strategy that promotes both the animation and its characters by collaborating with influencers and holding pop-up events that align with the experience-focused consumption trend."
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