Renamed from "Shop Premium Outlet" to a More Intuitive Name
Expanded Brand Selection Including Luxury, Fashion, Outdoor, and Beauty
Renewal Opening Promotion Runs Until July 13
Shinsegae Simon announced on July 4 that it has revamped its own online mall, "Shinsegae Outlet Mall," to strengthen its online competitiveness.
Specifically, the company has rebranded its existing online mall, "Shop Premium Outlet," as "Shinsegae Outlet Mall" and is introducing it with a new look. In order to enhance brand recognition and trust, the new name is more intuitive and emphasizes the connection with its offline business. Previously, the service operated as a members-only platform accessible only through the Shinsegae Outlet application (app), but after the revamp, it has been restructured as a general mall that can also be searched through portal sites.
The online customer experience is also being strengthened. The number of brands available on the platform will increase by 1.5 times, from around 270 last year to approximately 400 this year. In addition to existing popular categories such as luxury goods, contemporary fashion, outdoor, and accessories, the company plans to further enhance its content competitiveness by offering a wider variety of lifestyle brands. About 100 popular brands will provide special member-only deals upon login. Shinsegae Outlet Mall will offer year-round opportunities for smart shopping through ongoing special events, and new special deals will be introduced daily.
Shinsegae Simon also plans to continuously discover new genres of brands specialized for Shinsegae Outlet Mall in the future. The company will sequentially introduce "specialized services" that connect online and offline channels. In addition, benefits will be expanded by linking with events held at offline premium outlets, such as Super Saturday and holiday promotions, according to each season.
Until July 13, a promotional event is being held to celebrate the renewal and reopening of Shinsegae Outlet Mall. Shopping benefits are being offered across approximately 100 brands in all categories, including Coach, Lucky Chouette, Roborock, and Magic Edition. Members who log in can access additional discounted products from about 100 popular brands. Member-exclusive benefits, such as a 10% discount code for purchasers, are also being provided.
A Shinsegae Simon representative stated, "Through this online mall renewal, we aim to maximize the synergy between Shinsegae Simon's online and offline channels and provide customers with an even richer shopping experience," adding, "Starting with the special benefits for the renewal opening, we will continue to introduce an even wider variety of brands and services in the future."
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