Expanding Customer Touchpoints with 40 Years of Tradition and Convenient Packaging
Jeil Health Science announced on July 3 that it is expanding its major offline distribution network nationwide by launching its 'Jeilpaf Cool' product at Emart Traders.
The 'Jeilpaf Cool' 5-sheet pack began sales at 16 out of 23 Emart Traders locations on June 15, and the company plans to expand supply to all stores in the future. This expansion of distribution channels is part of a strategy to strengthen consumer touchpoints, and it is expected to target a wider range of consumer groups.
'Jeilpaf Cool' is a flagship brand of Jeil Health Science that was first launched in 1984 and has been consistently loved for over 40 years. It is also well known by the nickname 'Penguin Patch' for its cooling sensation and gentle adhesion. In particular, it uses a thick hydrogel patch that provides an instant cooling effect upon application and is effective in relieving various symptoms, including muscle pain, joint pain, stiff shoulders, and lower back pain.
Additionally, the product comes in individually separated packaging, allowing users to easily cut it to their desired size, which increases its versatility. The ability to flexibly respond to the condition of the application area is considered a key advantage.
Shin Seonghwan, manager at Jeil Health Science, stated, "As Jeilpaf Cool is a brand that has earned consumers' trust over a long period of time, we hope that more consumers will be able to experience its excellent quality firsthand through its launch at Traders. We will continue to strengthen our position as a leading brand in the patch market through product configurations that consider user convenience and a diverse distribution channel strategy."
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