ShoppingNT Sells 27,000 Sets of 'BELYTS' Summer Products

'BELYTS' Expands Summer Fashion Lineup
Introducing Seasonal Items Such as Sandals and Underwear

ShoppingNT, the T-commerce channel of Taekwang Group's media affiliate TRN, has launched a variety of fashion products for the full-fledged summer season, focusing on its in-house fashion brand 'BELYTS'.

On July 3, ShoppingNT announced, "The women's rayon-blend Chalang Pants and the men's and women's Summer Cool Pants, which are the flagship products of this season, have sold over 27,000 sets through 15 broadcasts, recording an order amount of approximately 1.5 billion KRW." The company added, "We are currently processing an additional reorder of more than 15,000 sets." BELYTS is a brand with a high value-for-money concept that proposes both economic efficiency and psychological satisfaction.

The Chalang Pants are made from a rayon blend, featuring a firm texture and a 9/10 length, combining practicality and style. The Cool Pants are made from a nylon and polyurethane blend, offering excellent breathability and stretch, making them suitable as daily summer wear.

To expand its summer product lineup, ShoppingNT is operating a variety of brands in addition to BELYTS. The height-increasing shoe brand 'Shurio' has introduced genuine leather height-increasing sandals with triple cushioning and non-slip rubber soles, while the 'Hera Height-Increasing Sandals' have gained attention for their ability to enhance body proportions and provide a comfortable fit.

In addition, men's underwear from the German premium brand Goldpfeil is being offered exclusively. The product, which consists of three types?boxer briefs, trunks, and sleeveless shirts?uses functional mesh and four-way stretch fabric to ensure a comfortable fit even during the summer.