Production and Distribution of Promotional Video Showcasing Busan-Style Urban Regeneration Achievements by Busan Urban Corporation
Ongoing Urban Regeneration Promotion Engaging Citizens Through Online and Offline Events
Busan Urban Corporation (BMC, President Shin Changho) and the Busan Metropolitan Government are set to expand the promotion of Busan urban regeneration through advertising videos utilizing local public facilities.
The Busan-type urban regeneration advertisement, themed "A Step Toward Urban Regeneration," features familiar locations for citizens such as Gamcheon Culture Village, Busan Eurasia Platform, F1963, and Haeundae Blueline Park as its backdrop.
The video will be easily accessible in various everyday spaces for citizens and will be released starting this month on several platforms: ▲KBS Busan 2TV (July), ▲the electronic display at Busan Station on the urban railway (July to August), and ▲Busan Bus Information System (BIS, July to October).
Additionally, the video will be available on the corporation's official YouTube channel "Badaga Tube" as well as on the city's "Busan Video Archive."
In the second half of the year, the corporation plans to actively promote the campaign using a variety of media, including short-form content, and to encourage citizen engagement through both online and offline participation events.
Shin Changho, President of Busan Urban Corporation, stated, "Through the advertising video, we aim to share the value of urban regeneration with many citizens and generate greater empathy. Moving forward, we will continue to engage with citizens through a multi-channel broadcasting strategy that covers a wide range of platforms and regions."
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