HK Innoen Unveils Commercial for Sugar-Free Hangover Relief "Condition Zero Sparkling"

On July 3, HK Innoen announced that it has officially launched the advertisement for its new sugar-free sparkling hangover relief product, "Condition Zero Sparkling."

This advertisement was created with the bright and refreshing charm of NMIXX's Haewon, under the cheerful concept of "Wake up sparkling!"

The commercial cleverly showcases the appeal of "Condition Zero Sparkling," capturing the unique fizzy refreshment of carbonation, a tangy taste, and hangover relief effects all in one. Since the end of last year, NMIXX's Haewon has been serving as the model for the "Condition" brand, maximizing the product's fresh image with her bright and energetic persona.

A poster for HK Innoen Condition Zero Sparkling featuring NMIXX's Haewon as the model. Photo by HK Innoen

A representative from HK Innoen's H&B Marketing Strategy Team stated, "We plan to promote Condition Zero Sparkling through various marketing activities, including TV, digital, and offline channels, targeting the 20-39 age group who want zero sugar for fewer calories and a delicious grapefruit flavor."

Meanwhile, "Condition Zero Sparkling" was launched in May and its hangover relief effects have been verified through a human application trial at Chungbuk National University Hospital's Clinical Trial Center (Professor Park Minkyu, Department of Clinical Pharmacology).

The product contains HK Innoen's proprietary complex ingredients (Mibae-a Fermented Extract S, Yeast Extract Mixed Powder, Jari Extract Powder, Nifapam Concentrated Powder), and combines red grapefruit concentrate with sparkling carbonation to enhance refreshment. Additionally, alternative sweeteners are used to reduce sugar intake and calorie burden.

HK Innoen is targeting consumer preferences in the hangover relief market with a total of six product lines: Condition, Condition Lady, Condition CEO, Condition Stick, Condition Hwan, and Condition Zero Sparkling.