In-Stadium Corporate and "Onthego" Advertisements
Collaborative Events Featuring Convenient Meal Products
Ourhome announced on July 3 that it has signed an annual sponsorship agreement with the professional baseball team Hanwha Eagles for the 2025 season and held a large-scale offline event to commemorate the partnership.
The signing ceremony took place on July 2 at Daejeon Hanwha Life Eagles Park, the home stadium of the Hanwha Eagles. Key officials, including Son Hyuk, General Manager of the Hanwha Eagles, and Jeon Junbeom, Head of Marketing at Ourhome, attended the event and officially signed the annual sponsorship agreement. This collaboration was planned to strengthen the brand image and expand customer touchpoints, based on Ourhome's new corporate philosophy, "Every bite feels like home."
Starting with this agreement, Ourhome will display corporate advertisements as well as ads for its gourmet frozen meal brand "Onthego" at Hanwha Eagles home games throughout this year's professional baseball season. The company also plans to hold unique promotions such as tasting events and collaboration activities for spectators visiting the stadium.
With this promotion, Ourhome aims to further enhance the enjoyment of watching games by offering a variety of food options and experiential events for professional baseball fans visiting Daejeon Hanwha Life Eagles Park.
An Ourhome representative stated, "Through our collaboration with the Hanwha Eagles, who are delivering top performances this season, we plan to provide baseball fans with a special gourmet experience and build a friendly corporate image."
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