Cooperation for Expansion into Asian Markets such as China and Thailand
and Building a Global Fandom Network
On July 2, Agency YOLO, a company specializing in advertising agency services, announced that it has signed a strategic business agreement for innovation in the digital fandom business with Bitboard, a blockchain-based fandom voting platform operated by Cyberdeal Co., Ltd., and K-TOS Co., Ltd., the operator of Bitboard.
This agreement was pursued to create synergy by combining the expertise of Agency YOLO in the advertising and entertainment sectors with Bitboard, which operates a blockchain-based fandom voting system, amid the growing influence of fandoms within the entertainment industry.
Bitboard is a platform that operates a fandom voting system based on blockchain technology, providing a service that allows users to vote for their favorite stars using Bitboard. The company plans to leverage Agency YOLO’s capabilities in advertising model casting and management, as well as its overseas agency network operations. Currently, Bitboard is listed on global exchanges such as Gate.io and MEXC.
Through this agreement, the two companies plan to strengthen cooperation in four areas: establishing a fandom-based advertising model discovery system, supporting overseas expansion, developing blockchain-based fandom marketing solutions, and analyzing and utilizing fandom data.
Lee Yonghun, CEO of K-TOS Co., Ltd., stated, "In the digital era, the influence of fandoms is growing ever stronger, and the convergence of the entertainment industry and blockchain technology holds limitless possibilities. Through cooperation with Agency YOLO, we will create a mutually beneficial ecosystem that provides fans with richer experiences and rewards, while offering companies effective marketing solutions."
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