Establishment of Personal Customer Analysis Department for Customized Financial Services
Information Security Headquarters Placed Under Compliance Officer to Strengthen Internal Controls
KB Kookmin Bank is establishing a new Inclusive Finance Division dedicated to overseeing its social contribution initiatives. The bank has also created a new Golden Life Department specializing in services for senior customers. In addition, the Information Security Headquarters has been moved under the supervision of the Compliance Officer to strengthen internal controls.
On July 2, KB Kookmin Bank announced that it had implemented this organizational restructuring for the second half of the year.
The newly established Inclusive Finance Division will be responsible for developing customized products and services for financially marginalized groups, strengthening protection for financially vulnerable populations, and fulfilling social responsibilities such as revitalizing local economies. The bank plans to enhance practical support for the financially excluded and improve financial accessibility, thereby laying the foundation for growth. The existing ESG Win-Win Finance Division has been renamed the "ESG Business Division" and will focus on establishing and managing ESG strategies.
The Golden Life Department has also been created to provide specialized services for senior customers. This department will oversee the development of senior business strategies, the creation of customized product and service packages, the operation of KB Golden Life Centers, and the phased establishment of a dedicated integrated platform. The goal is to ensure that senior customers receive tailored services in areas such as pensions, health, inheritance, and asset management, according to their individual retirement timelines, asset sizes, and consumption patterns.
To provide differentiated financial services based on analysis of individual customer characteristics, the bank has also established a Personal Customer Analysis Department. Within the WM Promotion Department, which is responsible for wealth management (WM) and small and medium-sized enterprise (SME) clients, and the SME Analysis Promotion Department, new customer analysis teams composed of data analysis specialists will be operated. By strengthening data analysis for each customer segment, the bank aims to offer customized financial solutions.
Additionally, the Corporate Customer Group has been granted expanded authority to independently develop and manage deposit products for SOHO (small office/home office) and corporate clients. The bank plans to promote the development of complex products linking loans and deposits tailored to customer characteristics.
Furthermore, to strengthen internal controls over information security operations, the Information Security Headquarters has been transferred under the Compliance Officer. This move is intended to proactively establish a response system in line with the recent trend of enhanced personal information protection. A KB Kookmin Bank representative stated, "We have unified the compliance and information protection systems," adding, "By strengthening internal control functions, we aim to enhance external credibility and respond swiftly to information security issues."
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