JTI Korea Launches Limited Edition Heated Tobacco Device 'Ploom Ora Ito Red'

Collaboration with World-Renowned Designer Ora Ito

JTI Korea announced on July 1 that it is launching the limited-edition device "Ploom X Advanced Limited Edition Ora Ito Red," a new variant of its heated tobacco product "Ploom X Advanced."

This new product is the second limited-edition device following the "Ploom X Advanced Limited Edition Aqua Halo," which was introduced in May. It was created in collaboration with world-renowned French designer Ora Ito, who has gained global recognition through partnerships with numerous international brands over the past 20 years and was selected by Forbes in 2021 as one of the "World's Most Influential Designers."

The design embodies Ora Ito's "Simplexity" philosophy, combining a glossy, vibrant red color to convey a sense of dynamism, boldness, and passion. The accompanying back cover is also released in red, adding to the exclusivity of the limited edition.

This device is available both as a standalone product and as part of the "Ploom X Ora Ito Red Limited Edition Package," which includes the back cover and a sling bag. Both options are available starting today on the official Ploom website. The recommended retail price for the package is 77,000 KRW, while the standalone device is priced at 69,000 KRW.

A JTI Korea representative stated, "We will continue to deliver a sophisticated sense of satisfaction through a variety of designs and customization options that reflect the individuality and preferences of our consumers."